Welcome to my Book Review of 108 Proven Split Test Winners by Russell Brunson
I knew I had to get the book 108 Proven Split Test Winners, because Russell runs the most successful Sales Funnel building tool available. And this book contains some of the most successful Split Tests he and his associates have done. So this means we get to see the cream of the crop in terms of what works best for different types of offers.
What Russell Brunson doesn’t know about marketing, probably isn’t worth knowing. After all, he has built a business that makes $5.5 million a month, and has been building online sales funnels for over ten years now. When I bought this book I certainly couldn’t afford to spend much money on testing offers, let alone the millions Russell had spent on spit testing, so it made a lot of sense to learn from his research.
It was all the more sweet to learn I could get it for free (just pay for shipping).
If you want to optimize your offers and save yourself a ton of time, read this review below to learn whether or not you should get the book.
Get the Free Book – 108 Proven Split Test Winners
What is “108 Proven Split Test Winners”?
The 108 Proven Split Test Winners book shows us data taken from 108 tests conducted by Russell, his friends and colleagues. Any business owner who sells online needs to read this book, so they can substantially improve their conversions. It’s highly unlikely that people who don’t know this stuff are optimizing their revenue, anywhere near as much as they could.
Imagine how much time and money you will save by reading this book, and avoid having to go through the trial and error process yourself.
I’m guessing, like me, you don’t have millions lying around, to do this sort of testing yourself. Well now you don’t need to.
Get the Free Book – 108 Proven Split Test Winners
What Exactly Is A Split Test?
A split test determines which of two landing pages converts best.
So you have a Control Landing page that works as well as possible, according to everything you already know. Then you make a copy of that page, and change just ONE thing! It could be the headline, or the image, or the Call to Action button. Just change one element on the duplicate page, and set this up as a second landing page. Now you compare the results of the original Control page with the new changed page.
If the original page works better, you scrap the change you made, and make a different change.
If the newer version of the page works better, then great! That page now becomes your new Control landing page, and you continue changing one thing at a time, until you have the best converting page you possibly can.
But you still document the changes that didn’t work. You don’t want to waste time testing those same things in the future.
To be successful online, you need to be testing and tracking all the time, and it will keep you ahead of your competition. It is especially important to do split testing if you’re a beginner, because you won’t have built up a rolodex of what works and what doesn’t.
But with this book, Russell is offering you the opportunity to bypass this process entirely, by handing you on a plate, the results of his hard work. Each of the 108 Split Tests has a comprehensive description, screenshots of the pages used and most importantly; which page won!
Get the Free Book – 108 Proven Split Test Winners
Some Gems you will find in the book:
Long Text Sales Letter vs. Video Sales Letter – Which one is the winner? And which one of these increased sales by 33% in the tests?
Animated vs. Static headline – one of these will make your conversions DROP by 29% – Don’t do the wrong one!
When is the best time to show your order form? – If you mess this up, you could lose up to 44% of your sales. Learn the right way to do it.
Did you know that deliberately putting the “Add to Cart” button in the wrong place on your page can INCREASE sales by up to 38%?
What about a Red or a Green button? Which works best?
And ALWAYS test the mobile version of your landing page! Don’t just make a “responsive” version of the desktop design. Page 17 tells you why!
Did you know that all free trials are not created equal – Should you take their credit card details or not? One option resulted in 50% more paying customers!
Should you do a 7 or 30 day trial for your product? – Which one will give you an amazing 110% increase in conversions?
“Free Trial” vs “Buy Now” – Which one of these will increase conversions by 158.6%?
These are just a few examples of what you will discover. Are these the sort of numbers that you’d like for your business? If you answered “Yes!” – Then 108 Proven Split Test Winners is for you!